Vacation Rental Symposium Recap
Last week’s Sonoma County Vacation Rental Symposium brought together local officials and industry leaders to share important updates impacting vacation rental owners and managers.
Key Materials
The Dropbox folder includes:
- Full session slide deck (including updated KeyData slides)
- AI Takeaways handout
- Ordinance-by-municipality reference sheet
- Full Symposium recording
Important Local Resources
- Sonoma County Fire District inspection program information and reflective address sign ordering
- County of Sonoma General Plan Update information
- Sonoma County Tourism Coastal Safety Video
- Emergency Information for Vacation Rental Guests
- Scott Orr: [email protected]
- Leave No Trace Coalition materials and Hospitality Hub assets
- Sonoma County Tourism Partnership Playbook
Our promise to you is to always stay current on regulations, safety standards, and marketing resources to protect your permit, your reputation, and the guest experience.
AirDNA Market Review
- STR investment supported by stable mortgage rates and fiscal stimulus
- Median lead time: 17 days (continuing decline)
- 22-30% of stays booked within 5 days (highest in budget tier)
- Luxury leads long-lead bookings (33% 60+ days) but saw the largest decline
- Listings up 4.2% YoY
- New listings up 7.6% (3rd straight month of growth)
- Supply expansion expected through 2026
Demand
- January bookings up 5.5% YoY
- Nights stayed up 2.5% YoY
- Strongest growth: small cities and rural (6%), coastal (4%)
- Mountain and lake markets flat