New Market Data: What’s Changed (and What Matters Now)
New national short-term rental data from KeyData shows the market entering 2026 in a more stable, execution-driven phase, where revenue is increasingly shaped closer to arrival rather than far in advance. View the full KeyData industry report here
Key takeaways from the latest study:
- Average Daily Rates rose 2–3% year over year in late 2025
- RevPAR increased 4–9% across October–December, driven by pricing strength
- Early 2026 occupancy is pacing lower (Jan –6%, Feb –5%), confirming bookings are forming closer to arrival
- Airbnb now captures 54% of reservations nationwide, reflecting where last-minute demand is landing
Bottom line: Revenue performance today is driven less by early volume and more by pricing accuracy and late-stage execution.
WINE COUNTRY SNAPSHOT (Western U.S. performance)
- ADR up 8% year over year
- RevPAR up 8%, despite flat occupancy
WHAT THIS MEANS FOR YOUR PROPERTY
- Smart pricing adjustments, guided by real data
- Rates are adjusted intentionally as demand materializes, while keeping your home positioned above market averages.
- Late-stage decisions matter more than ever
- Final pricing and availability closer to arrival now have an outsized impact on monthly performance.
- Selective flexibility improves conversion
- Strategic adjustments to gaps and minimum stays help capture demand without weakening peak periods.
- Visibility where guests are booking
- With most last-minute demand flowing through major platforms, we ensure your home remains competitive while continuing to support direct bookings where appropriate.