Posted on 9/4/2026

SEPT 2026 Highlights - Portfolio Market Update

SEPT 2026 Highlights - Portfolio Market Update

Our Lienna Collective Portfolio Outpaced the Market

Summer 2026 was a strong season across our Lienna Collective portfolio, and the numbers back it up. 

What We're Seeing

  • Average occupancy across our portfolio reached 68.5%, up 28 points over last year 
  • Average daily rate climbed to $868, an 18% increase 
  • Revenue per available night hit $595, nearly double last summer 
  • July was the strongest month of the season on revenue per available night 
  • Every month from June through September outperformed the market, with no underperforming months portfolio-wide

How We're Positioned

  • The Sonoma County market averaged $386 in revenue per available night this summer, up just 1.7% year over year. Our portfolio grew nearly 100% over the same stretch 
  • 22 of 23 comparable properties in our portfolio outperformed the market this summer 
  • Every geographic cluster in our portfolio, from Healdsburg to Calistoga to Santa Rosa, outperformed its local market this season 
  • Using real-time data through PriceLabs to keep our homes positioned appropriately as demand shifts

We're also growing what our portfolio offers beyond the stay itself. Our winery tasting partnerships are expanding, and more pre-arrival add-on opportunities are being formulated and will be rolled out this quarter, adding more value to our listings and a better experience for our guests.

Our Portfolio, By the Numbers 

  • 68.5% average occupancy, up 28 pts vs. 2025 
  • $868 average daily rate, up 18% vs. 2025 
  • $595 revenue per night, up 99.6% vs. 2025 
  • $386 market benchmark, up just 1.7% vs. 2025 
  • Occupancy by month: 71.7% Jun, 67.2% Jul, 68.2% Aug, 61.5% Sep 
  • ADR by month: $836 Jun, $894 Jul, $882 Aug, $780 Sep 
  • Outperformed the market on revenue per night by 55–101% every month, June– August 
  • 22 of 23 properties outperformed the market this summer 
  • Every geographic segment beat its local market except one

"Loved the home we stayed at in Sebastopol, CA! Plenty of room and they thought of everything we needed. The view is amazing, and we loved the game room as an added bonus. One of the best parts was the several wineries included for complementary tastings. Special shout out to the management team for helping with a few regional internet hiccups, the team was incredibly responsive." 

 — Barry, Google review

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